QuickRead - Book Summaries
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Creativity
If you’re feeling uninspired, these books can get your creative juices flowing again!
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Manoush Zomorodi
Bored and Brilliant (2017) invites readers to embrace the unique power of a state that’s rarely viewed in a positive light: boredom.
Positing that a healthy experience of boredom is vital to unlocking our creative potential, Bored and Brilliant illustrates the invaluable resources boredom can provide and encourages readers to disconnect from the busy distractions of modern life, especially email, social media, and our addiction to our smartphones. Arguing that disengaging from technology and giving our minds the freedom to be bored will help us boost our creativity, productivity, and potential for brilliant ideas, Manoush Zomorodi sets out to teach readers how to (effectively) be bored.
13 minutes
Ed Catmull with Amy Wallace
Discover How to Overcome the Unseen Forces that Stand in the Way of True Inspiration.
What does it take to manage a successful company while still fostering creativity? The current president of both Pixar and Disney Animation Studios, Ed Catmull, and co-founder of Pixar Studios has succeeded in both. After fulfilling his lifelong dream of creating the first-ever computer-animated film, Ed dedicated himself to turning Pixar into a successful company that focused on fostering the creativity of its employees and animators. So how did he do it? Throughout Creativity, Inc., Ed aims to teach you exactly what it takes to manage a successful company. As you read, you’ll learn how to ensure that your team achieves success and excellence while living up to their full creative potential. Additionally, you'll learn about Braintrust, how cubicles are dangerous, and why hierarchical structures are detrimental to your company.
16 minutes
David Ahearn, Frank Ford,, David Wilk
Learn how the principles of improv comedy can enhance your personal and professional life!
We all know laughter is the best medicine, but when everyday cares and stress beset us, it can be hard to infuse your daily life with joy and laughter. Happy Accidents (2017) is the story of the authors’ time in an improv comedy troupe. This funny and poignant memoir documents the lessons they learned over their 20 years with the group and chronicles their insights into the relationship between life, love, and the principles of improv.
9 minutes
Luke Sulliva, Sam Bennett
How to create compelling ads.
Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and learn why creativity and a little bit of crazy can be a powerful combination. (And if you’re wondering about the wacky title, it’s a reference to a 1970s ad campaign for Charmin toilet paper, featuring a character named Mr. Whipple who couldn’t stop squeezing the product!)
12 minutes
Austin Kleon
A simple how-to guide for sparking inspiration during the good and the bad, learn how to ignite your creativity and keep your passion project, just that, a passion.
Creative people go through creative ruts. It’s inevitable. Sometimes you look at that blank canvas and have no idea how you’re going to fill the space. Others will look at a blank document and fail to come up with the words to fill it. You’re not alone. But with Austin Kleon’s Keep Going, you can learn how to apply ten simple rules for not only staying creative but also staying focused and true to yourself. You can learn how to keep your creative juices flowing by implementing simple tasks like establishing a routine, embracing airplane mode, and even embracing your inner child. If you’re a creative person and you love your creative outlet, then find out how you can learn these simple rules to allow you to continue nurturing and fulfilling your passions.
13 minutes
Peter Sims
Learn how small discoveries can change the world.
Little Bets (2011) explores the power of small thoughts, ideas, and actions that later blossom to transform the world. Written for entrepreneurs and innovators who need to rediscover their creative spark, Peter Sims’ exploration of tiny miracles is sure to give you the boost you need.
15 minutes
Ken Watanabe
A guide so simple and snappy, it was originally marketed for kids, Problem Solving 101 is your one-stop guide to strategizing creative solutions.
Written by Academy Award winning actor Ken Watanabe, Problem Solving 101 is a kid-friendly handbook for critical thinking which became an international bestseller overnight. But don’t be fooled — it’s not just for kids! Because Watanabe’s insights are so unique, they offer something for adults and children alike. So, if you’ve ever wanted to solve puzzles faster, brainstorm new solutions for a project at work, or simply feel smarter in your everyday life, you won’t regret reading this book!
17 minutes
Eric Weiner
Are some places simply “smarter” than others?
The Geography of Genius (2016) explores an interesting conundrum: why do some places produce a host of incredibly smart and creative people? Is there literally something in the climate that breeds intelligence? Is it possible that some places are simply “smarter” than others? Eric Weimer’s study charts the most intelligent regions around the world to answer these questions.
12 minutes
David Burkus
Learn the Truth About How Innovative Companies and People Generate Great Ideas.
Why is it that creativity seems to come naturally for some people while others struggle to create innovative ideas? You may believe that creativity is something people are born with or that big ideas are random and lucky. If you believe one of these things, then you believe in one of the many myths of creativity. In reality, anyone can be creative! Everyone has the necessary tools inside of themselves, it’s up to the person, however, to find it. Many myths surround creativity, including the belief that innovation comes from an unpredictable spark of genius that it is something bestowed upon a lucky few. The Myths of Creativity aims to demystify everything about creativity and David Burkus highlights the false ideas that hold us back from fulfilling our full creative potential. He answers questions like, “What causes us to be creative in one moment and completely void the next?” and “What makes someone more or less creative than another?” He also debunks the common myths surrounding creativity, including the Eureka Myth, the Lone Creator Myth, and the Brainstorming Myth. With the latest research, Burkus will teach you everything you need to know about creativity and will help you overcome obstacles to find new ideas and innovations.
14 minutes
Meera Kothand
Learn the Solopreneur’s guide to a year’s worth of blog post ideas in just 60 minutes and learn to create content that sells and hooks.
Imagine what it would be like to never run out of blog post ideas. How would your blog and business change? Imagine knowing exactly what to create, when to create it, and what results it would drive. Imagine if your offers became seductive magnets of yes! that readers couldn’t resist. In today’s world, content creation is becoming more important than ever for businesses and bloggers, but what’s the secret to creating content that sells? Throughout The One Hour Content Plan, you’ll learn the following:
- Three core ways to instantly generate content ideas with ease.
- The 5 types of content that will turn your reader into a buyer.
- The fastest way to determine your brand voice so that you create content that fits you.
So if you want to learn all this and more, keep reading to learn how you can use the one-hour content plan to help you generate countless ideas. Discover how you can generate a full year’s worth of traffic building and sales-boosting content ideas in just 60 minutes or less.
10 minutes
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