New books summaries

Sonic Boom
Joel Beckerman, Tyler Gray
Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted to say, “Of course not!” After all, most of us have no memories of sound impacting our purchasing decisions. But Sonic Boom (2014) argues that sound has a more powerful impact on our lives, emotions, and buying habits than we realize! In fact, the authors’ research indicates that our relationship with sound can even be an incredible marketing tool!
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13 minutes
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The 11 Laws of Likability
Michelle Tillis Lederman
Learn how to grow your business by making people like you! Everybody wants to be liked. And everybody wants to do business with people they like. So, how do you make yourself likable? And how can you grow your business through mutually beneficial relationships? The 11 Laws of Likability (2011) is your guide to doing just that! By exploring your most likable qualities and examining top tips for connecting with others, you’ll learn how to forge meaningful connections and make people like you.
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14 minutes
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Success and Luck
Robert H. Frank
Good Fortune and the Myth of Meritocracy. Why is it that some people find success and others don’t? For some, they believe success can be solely attributed to a person’s talent and hard work; however, others point out that many people have those same qualities yet never earn much. As it turns out, luck plays a major role in our successes and failures. Author Robert Frank aims to explain the role of luck and why the rich underestimate its importance. In the long run, this lack of acknowledgment hurts everyone. You see, our world is largely dominated by winner-take-all markets, and chance opportunities and initial advantages often lead to much larger ones - creating enormous income differences. We can decrease this inequality driven by sheer luck by adopting simple policies that would free up enough money to help the economy, provide affordable healthcare, fight global warming, and reduce poverty. As you read, you’ll learn how luck plays a major role in our lives, why society encourages us to spend too much money, and how a new tax system can encourage us to save more and spend less.
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20 minutes
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The Art of Living Alone and Loving It
Jane Matthews
How to enjoy your own company. Living alone is often regarded as a sad or lonely experience characterized by some form of social failure. But Jane Matthews seeks to transcend this stigma by providing practical and positive tips for those who want to build a fulfilling life on their own. Written with single women in mind, The Art of Living Alone (2018) demonstrates that living alone doesn’t have to be sad and it definitely doesn’t mean you’re a failure!
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14 minutes
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Suspicious Minds
Rob Brotherton
Unpack the psychology behind conspiracy theories. Do you have a pet conspiracy theory or two? Almost everyone does, although we usually hesitate to admit it. We know that conspiracy theories are regarded as being paranoid or nonsensical and yet we all engage with them from time to time. But have you ever wondered why people spend so much time and mental energy on conspiracies? Why do we want to believe in them? Why do we spend hours picking them apart? Suspicious Minds (2015) unpacks our relationship with conspiracies to answer these questions and more!
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15 minutes
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The 8th Habit
Stephen R. Covey
Unlock the power of the habit that can change your life. We know about the seven wonders of the world, unparalleled in their beauty and historical significance. But what if there was an eighth wonder? What would it change? What would it add to our understanding and appreciation of the world? The eighth habit is much the same in that it builds on the established principles for success to add something new and revolutionary. Written for anyone who feels lost or wants to enhance their sense of purpose and motivation, The 8th Habit (2004) is the secret ingredient you’ve been missing.
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15 minutes
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Soccermatics
David Sumpter
Learn why math and soccer go hand in hand. Here’s a riddle for you: what do soccer and math have in common? At first glance, you might say, “Nothing!” We tend to think of sports and STEM as operating in two different hemispheres, populated either by dumb jocks or “eggheads.” But David Sumpter argues that math and soccer are intimately intertwined. Soccermatics (2016) explores this theory in depth.
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13 minutes
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The As If Principle
Richard Wiseman
The Radically New Approach to Changing Your Life. Everything you know about emotions and actions is wrong. It isn’t our feelings that guide our actions but our actions that guide our emotions. For instance, you aren’t laughing because you feel happy, you feel happy because you are laughing. This revolutionary theory about emotion and behavior was initially presented by Victorian philosopher William James, which led to the remarkable conclusion that, “If you want a quality, act as if you already have it.” Author Richard Wiseman builds upon James’s theory and confirms just how powerful our behavior can be in influencing our emotions. He goes on to illustrate how you can apply this principle in your daily life by doing small easy-to-implement tasks. As you read, you’ll see The As If Principle shows you how to smile to become happier, how to time-travel and feel younger, and how the principle can even make us healthier.
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28 minutes
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So You’ve Been Publicly Shamed
Jon Ronson
Discover the captivating and brilliant exploration of one of our world’s most underappreciated forces: shame. What do you think of when you hear the word “shame?” For many, shame is perhaps worse than any possible punishment. After all, we spend our lives building a career, a reputation, and a family, and one thing can take it all away: shame. The shamed people today are people just like you or me. They are people who made a joke on social media that came out badly or made a mistake at work. But once that transgression is revealed to the public, collective outrage overcomes the victim, and they find themselves at the center of an angry mob who will stop at nothing until justice is served. Today, the silent majority have been given a voice, but what are we doing with it? We are ruthlessly finding faults in people and using shame as a form of social control. As you read, you’ll learn how easy a small mistake can turn into a public shaming campaign, the damaging effects public shaming has on its victims, and how costly it is to salvage your reputation once it’s been marred.
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19 minutes
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Smarter, Faster, Better
Charles Duhigg
How to supercharge your potential. Remember that Daft Punk song entitled “Harder, Better, Faster, Stronger?” It’s a catchy tune with a great message that speaks to the power of a strong personal work ethic. And this book is basically that song in book form! Smarter, Faster, Better (2016) was written for anyone who wants to maximize their potential. It’s for anyone who’s serious about accomplishing their life goals. Packed with tips for productivity, motivation, and more, Charles Duhigg’s research will help you supercharge your life!
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13 minutes
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